Willow Electric Delivers Discreet Privacy with Commercial Sound Masking Systems

Background

Willow Electric is a one-man electrical shop based in Appleton, Wisconsin, owned and operated by Randy Mader. With 38+ years in the business, Randy has built his company almost entirely through word of mouth. His work spans industrial, commercial, and residential projects, with a strong focus on service calls and smaller jobs where reliability and trust matter most.

During a recent project, Randy was installing wireless access points for a customer when they asked about adding white noise for office privacy in the hallways at two of their locations. The goal was to help clients feel more comfortable and maintain a sense of privacy during conversations.

Working with Pure Resonance Audio

After researching sound masking solutions online, Randy found Pure Resonance Audio and gave us a call. He worked directly with Andrew McPherson, who assisted with sound masking system design and pricing. Randy shared that Andrew was easy to work with, offered clear recommendations, and helped ensure the equipment arrived promptly.

The original sound systems included 30-watt Bluetooth mixer amplifiers, commercial white noise generators, and 3” ceiling mount speakers. Designed to provide consistent coverage in small areas, the recessed speaker design blends seamlessly into the ceiling and is easy to install.

During installation, it became clear that ceiling mount speakers would not work at one location, and there was an issue with one of the white noise generators. Randy reached out to exchange four of the ceiling speakers for small surface-mount speakers. The Pure Resonance Audio customer service team responded quickly and handled the return process smoothly.

Randy also contacted technical support for help troubleshooting the generator. The support representative stayed on the call until the issue was fully resolved, ensuring both sound systems would operate as intended.

In the end, the sound masking installations worked as designed, and the client was satisfied. What stood out most to Randy was the follow-up. Every team member he worked with checked back in to make sure his experience was a positive one.

Reflection

The commercial sound masking systems delivered exactly what the client needed. The added white noise created a more private, comfortable environment, and the final setup was reliable and easy to use.

Randy rated his overall experience a 9.9 out of 10, noting that his only issues were resolved quickly and with a friendly approach. He appreciated the responsiveness, support, and follow-through from the Pure Resonance Audio team.